We help you reach the people who need your product through search, advertising, articles, video and social media.
Before running an advert, we want to understand what you sell, who needs it and why they would choose it. That is where the plan begins.
Principles, analysis and practical work
Good strategy needs strong foundations.
Our approach draws on established principles from Kotler, Porter, Drucker, Mintzberg, Chan Kim and Renée Mauborgne. We choose the models that help turn analysis into clear decisions about markets, customers and the offer.
Modern experiments and automation can speed up results when they are backed by a clear offer, a good understanding of customers and reliable measurement.
Models for strategy, positioning and analysis
Michael Porter
Four competitive approaches.
The two focus strategies complement cost leadership and differentiation.
Competitive advantage × market scope
Scope
Lower cost
Differentiation
Broad
Cost leadership
Differentiation
Niche
Cost focus
Differentiation focus
Explore the approaches
Cost leadership
An advantage through lower costs when serving a broad market.
Differentiation
A distinctive offer that gives customers a reason to pay more.
Cost focus
A cost advantage within a particular market segment.
Differentiation focus
A specialised offer for the particular needs of a chosen niche.
Growth “hacks” include quick experiments, automation and improvements along the journey from initial interest to purchase. They can accelerate results when supported by a clear offer, a good understanding of customers and reliable data.
That is why preparation matters: research, testing assumptions, measurement and ensuring the business can serve the demand it attracts.
First we look at where your customers are and how they search. Then we choose where your time and budget are best spent.
Can I begin with just a consultation?
Yes. You can contact us for a website review, an SEO question, advertising advice or a broader conversation about your business.
How is the budget decided?
We agree the work and how much you can allocate to advertising. Your quotation will show our fees and the advertising budget separately.
When you need a second opinion.
We can start with a consultation on a specific question. We will examine the situation and prepare a sequence of steps for you to follow, independently or with our team.
