STRATEGIC MARKETING · DESIGN · PUBLISHING
Dolphin Marketing Press

Marketing agency
and publisher.

Since 2014, we have worked with businesses, authors, non-profit organisations and cultural and sporting teams. We research markets, build websites and campaigns, publish books and help ideas find their audience. We also work on partnerships, sponsorship and software solutions for causes we support.

Expert Opinions Foundation

Dolphin Marketing Press is the brand through which the foundation presents its work. The foundation was established in Bulgaria in 2021; Georgi's professional work with Dolphin Marketing Press began in 2014.

About the foundation ↗
EDUCATION · ART · COMMUNITY

We also work for causes we believe in.

We help non-profit organisations with communication, partnerships, sponsorship and software that supports their work.

Zlatna Delva Foundation

The platform was created from Georgi Ivanov’s idea: to help disadvantaged children access individual lessons in music, singing, guitar, violin, drawing and other arts.

Zlatna Delva Foundation works on the initiative.

TIFERET

We help TIFERET with its free concerts, albums, marketing and IT solutions.

This includes the band’s website and work on its music videos.

Music and video ↗
Georgi Ivanov
Georgi Ivanov.
Behind Dolphin Marketing Press

Georgi Ivanov

Georgi Ivanov

Marketing consultant, lecturer and publisher

LinkedIn profile ↗

Georgi Ivanov is a marketing consultant, lecturer and publisher. He has worked on marketing, digital and publishing projects at Dolphin Marketing Press since 2014.

International Fellow of the Zambian Institute of Sport.

His teaching experience includes Solent University and the University of London. His work covers market research, strategic marketing, sport management and partnership development.

He values preparation, persistence and responsibility towards the people he works with. For him, teaching, entrepreneurship and new product development share a common purpose: turning a useful idea into something people can use.

People, motivation and professional recognition
7

7 individual awards for customer service

The purpose and environment behind success.

It starts with the question “why”: why the organisation exists, why people are part of it and what they want to achieve together. We look for the purpose around which a shared direction can develop.

Then comes a deeper examination of the conditions for success. I study how strategy, leadership, organisational culture and everyday management decisions affect people. How are goals set? Who takes responsibility? How is contribution rewarded? Is there trust, and can people speak openly about problems?

Change needs to be felt in the organisation's everyday work: in relationships, decisions, opportunities to develop and the way mistakes are handled. I see motivation as part of that whole system. Building it takes research, sustained work and time.

Discuss working with your team ↗
Sport, technology and education

Publications and research.

Some of the research I am working on with colleagues.

  1. Journal article

    Virtual Reality Technology in Football Coaching: Barriers and Opportunities

    Brad Thatcher · Georgi Ivanov · Mihaly Szerovay · Graham Mills

    2020 · International Sport Coaching Journal

    What virtual reality can offer football coaching, and what prevents its wider use. The study examines the experiences and views of elite coaches and analysts.

  2. Preprint

    A Critical Examination of Decolonising the Curriculum in UK Higher Education

    Oscar Mwaanga · Georgi Ivanov · Jude Dunkwu

    2025 · ResearchGate

    A critical examination of curriculum change in UK higher education. It considers the difference between adding more diverse sources and changing how knowledge is produced and taught.

  3. Preprint

    Decolonizing International Sport Management Education: Ubuntugogy and the Case for Pedagogical Plurality

    Oscar Mwaanga · Georgi Ivanov

    ResearchGate

    An examination of Ubuntugogy and learning through relationships, reciprocity and shared experience in international sport education. It asks how different professional and cultural perspectives can contribute to knowledge.

Career, teaching and personal archive
01

Strategy and research

I research what customers need, what competitors offer and where there is room for your product.

02

Books and international readers

I help authors develop their manuscripts, publish their books and introduce them to readers.

03

Teaching and sports marketing

I teach marketing and sponsorship to people working in sport. We discuss the challenges they face in their own practice.

Leadership seminars and events

From the work with Yordan Kamdzhalov.

Group photograph from the leadership seminars with Yordan Kamdzhalov
At the seminars with Yordan Kamdzhalov · supplied archive photograph.
Event photograph from the work with Yordan Kamdzhalov
From the event archive · the original photographer's credit is retained.
The project story ↗
International sport management

With the people shaping sport.

At the University of London, my students include federation leaders, Olympians and sports managers. We discuss sponsorship, marketing and management through the challenges they face in their work.

Zambian Institute of Sport announcement: Georgi Ivanov, International Fellow Lecture — Transformational Leadership, 9 June 2026.
INTERNATIONAL FELLOWSHIP

International Fellow · Zambian Institute of Sport

Georgi Ivanov is an International Fellow of the Zambian Institute of Sport.

“Transformational Leadership” · 9 June 2026. An International Fellow Lecture for the ZPL Certificate in Football Administration and Club Management.

The institute’s announcement ↗
In the lecture theatre

Teaching in practice.

Georgi Ivanov teaching a university class.
Georgi Ivanov teaching a university class.
Learning and visits with students

From the classroom to St Mary's Stadium.

Here I am with students at St Mary's Stadium in Southampton. These visits took us beyond the classroom to see how a sports organisation works.

Georgi Ivanov with his students at St Mary's Stadium, Southampton.
Georgi Ivanov with his students at St Mary's Stadium, Southampton.
During the visit to St Mary's Stadium.
During the visit to St Mary's Stadium.
TEACHING AND UNIVERSITY LIFE

More moments from Solent.

During a class — a view of the lecture theatre.
During a class — a view of the lecture theatre.
Group photograph from a visit to Southampton FC.
Group photograph from a visit to Southampton FC.
A student's achievementUSD 10 million

Sponsorship secured during his studies

Sanjeeva Kumar Singh

Indian Olympian · founder and director of Sanjeeva Singh Archery Institute Trust

While he was my student, Sanjeeva Kumar Singh secured USD 10 million in sponsorship.

About Sanjeeva Singh and the institute ↗
Media Mentors · HeadStart Southampton

Media Mentors and the team who made it happen.

At Solent, I helped develop Media Mentors, initially as HeadStart coordinator. As the project grew, I became its manager. We worked with pupils and teachers on using the internet and digital media safely.

I led a team of around 17 volunteers. Together we prepared materials, organised school visits and ran sessions. These photographs show the team I worked with.

Media Mentors was part of HeadStart Southampton. In its first year, the wider programme received £500,000 from the Big Lottery Fund. This funding covered the whole HeadStart Southampton programme.

A Media Mentors team meeting · HeadStart Southampton.
A Media Mentors team meeting · HeadStart Southampton.
Georgi Ivanov with the Media Mentors team · personal archive.
Georgi Ivanov with the Media Mentors team · personal archive.

Southampton Solent University · the project and Georgi's role ↗

Council report · HeadStart funding ↗

Media Mentors · research and findings on ResearchGate ↗

A personal memory from Georgi Ivanov

In memory of Dr Atanas Skatov.

With Dr Atanas Skatov when we signed our agreement to work together.
With Dr Atanas Skatov when we signed our agreement to work together.

This is one of the photographs that makes me sad. Here I am with Dr Atanas Skatov, just after we signed our agreement to work together. Every minute with him was precious.

He remains the world's most successful vegan mountaineer. But it is the person I miss: his wisdom, his laughter and his love of beans with porcini mushrooms.

I wish we had achieved more together. Above all, I wish he were still with us.

I am sorry he never got to see the video we made for him and his project to climb the fourteen eight-thousanders.

May he rest in peace.

His book, The First Vegan on Everest ↗
Paris · 10 August 2024 · Adidas House

Ubuntu Champions for Change Award

Group photograph of the Ubuntu Champions for Change award recipients in Paris in 2024.
Ubuntu Champions for Change Award ceremony · Adidas House, Paris · 10 August 2024. Georgi Ivanov's personal archive.

On 10 August 2024, during the Paris Olympic Games, I received the Ubuntu Champions for Change Award. I also led the organisation of the ceremony at Adidas House. It was a pleasure to bring together colleagues, students and friends from around the world.

I am grateful to Professor Oscar Mwaanga for his trust, and to all the colleagues who worked on the event. Our host was Simon Cartwright, then Adidas President for the Olympic Games and a lecturer on the programme.

Adidas House · Paris · 10 August 2024

With colleagues and friends in Paris.

Georgi Ivanov with Simon Cartwright, Zeinia Samar and Dr Corey Hicks at Adidas House, Paris.
Georgi Ivanov with Simon Cartwright, Zeinia Samar and Dr Corey Hicks at Adidas House, Paris.
At the ceremonies in Adidas House, Paris · 10 August 2024.
At the ceremonies in Adidas House, Paris · 10 August 2024.

Simon Cartwright — Adidas President for the Olympic Games in 2024 and a lecturer in International Sports Management. University of London ↗

Zeinia Samar — a sports science leader at Olympic Gold Quest, India. Her professional role in 2024 ↗

Dr Corey Hicks — lecturer in sport entrepreneurship at the University of London, author and former decathlete. University of London profile ↗

With colleagues at Adidas House during the Paris Olympic Games · personal archive.
With colleagues at Adidas House during the Paris Olympic Games · personal archive.
Announcement of the 2024 award recipients ↗
Professional experience

Practice and teaching.

  1. 2014–

    Dolphin Marketing Press

    Marketing and project management: strategy, research, digital solutions, publishing and partnerships.

  2. 2020–2026

    University of London

    Lecturer; programme coordinator from 2022 to 2026; acting director of International Sports Management from July to October 2023.

  3. 2016–2021

    Solent University

    Lecturer and module leader in organisational behaviour, principles of marketing, applied marketing and strategic marketing.

    Georgi Ivanov at Solent University, Southampton
    Georgi Ivanov at Solent University, Southampton · personal archive.
  4. 2021–2023

    Yordan Kamdzhalov Foundation

    I greatly enjoyed working with the foundation’s team. We prepared the event subscription offers together. At my suggestion, we secured USD 10,000 a month in Google advertising credit. I also proposed organising the leadership classes with Yordan Kamdzhalov ourselves and helped develop, promote and deliver them.

Education and qualifications

Academic background.

MA Marketing Management

Solent University · 2014–2016

Graduated with Distinction.

BA (Hons) Sports Studies with Business Management

Solent University · 2011–2014

Graduated with First-Class Honours.

Training in technology and innovation commercialisation

University of Oxford · 2018

Assessment and application of innovative technologies, open innovation and intellectual property.

During my training in technology transfer and project assessment in Oxford.
During my training in technology transfer and project assessment in Oxford.

We explored how a technological development can become a product and find its market.

  • Fellow of the Higher Education Academy
    2019
  • PRINCE2®
    The Knowledge Academy · 2017

Georgi is also a qualified football and volleyball coach.

University of Oxford logo: University of Oxford / Moonrivers, Wikimedia Commons · CC BY-SA 3.0. Unmodified.

International award · 2015/2016

Winner of the annual international strategic marketing competition, 2015/2016

Southampton Solent University, UK · Heilbronn University, Germany

The award on LinkedIn ↗
Research and publications

Sport, technology and education.

Articles and research manuscripts co-authored with colleagues.

View the publications ↗
From the personal archive

Encounters that meant something

Georgi Ivanov with Sadio Mané.
Georgi Ivanov with Sadio Mané.
A personal memory from Georgi Ivanov

With Sadio Mané.

With Mercia MacDermott after a Bulgarian folk dance performance in England.
With Mercia MacDermott after a Bulgarian folk dance performance in England.
A cherished encounter

With Mercia MacDermott.

Our Bulgarian dance group in England had the pleasure of performing for Mercia MacDermott. She was over 90 at the time. We brought her a little of Bulgaria through our folk dances.

At that meeting, she signed my copy of The Apostle of Freedom. It is a valuable book in its own right, but this copy also holds the memory of her. To me, it is a treasure.

View the photographs ↗
With Dejan Lovren, former Southampton FC player.
With Dejan Lovren, former Southampton FC player.
With Stephen Hawking.
With Stephen Hawking.
With Hugh Laurie.
With Hugh Laurie.
Georgi Ivanov with Bob Dixon, Cunard's marketing manager, beside the ocean liner Queen Elizabeth 2.
Georgi Ivanov with Bob Dixon, Cunard's marketing manager, beside the ocean liner Queen Elizabeth 2.
London · photograph from the personal archive.
London · photograph from the personal archive.
At the Stremezh Festival in Vrana Royal Palace.
At the Stremezh Festival in Vrana Royal Palace.
A moment beside a DeLorean.
A moment beside a DeLorean.
A wonderful wedding near Naples, Italy — and time for a swim in the sea.
A wonderful wedding near Naples, Italy — and time for a swim in the sea.
From the personal archive — military training.
From the personal archive — military training.
Outside work

Family, mountains and the stage.

I enjoy a happy family life with Yan Dobreva and my daughter Maria Magdalena. Yan is a singer, composer and artist.

In my spare time, I love hiking and going to the theatre with friends.

Hiking is one of Georgi Ivanov's favourite pastimes.
Hiking is one of Georgi Ivanov's favourite pastimes.
Outside the Apollo Victoria Theatre in London, home to the musical Wicked.
Outside the Apollo Victoria Theatre in London, home to the musical Wicked.
Our approach to projects

First, we understand the task.
Then we get to work.

Before discussing a website or an advert, we want to understand your business: what you offer, who needs it and what is holding you back.

We also work on partnerships, sponsorship and team training. Sometimes the task is to reach new people. Sometimes it is to take better care of those who already trust you.

Let's get acquainted ↗
From clients, partners and colleagues

Trust grows
through working together.

Testimonials from our website, Google and LinkedIn, with links to their sources. Bulgarian testimonials are translated into English here.

5,0
★★★★★
out of 5 · 4 Google reviewsDolphin Marketing Press Ltd on Google ↗
Dr Eng. Krasimira Dimitrova

Dr Eng. Krasimira Dimitrova

Young Energy Europe project leader, German-Bulgarian Chamber of Industry and Commerce

It all began with climbing a peak in the Pirin mountains.

Read the full testimonial

Our joint project with the German-Bulgarian Chamber began with climbing a peak in Pirin. Before long, the idea of a virtual guide for young energy scouts emerged. Working with Dolphin Marketing Press, we were on the same wavelength, with an atmosphere of trust and creativity. The results soon followed: an interactive way to explain the stages of Young Energy Europe in the shape of a mountain peak. We are also proud to show our European colleagues the new brochures, whose design captures the YEE concept and demonstrates the professionalism of the work.

Borislava Velichkova

Borislava Velichkova

★★★★★

✨ Thank you for your valued business. We value your trust and confidence and sincerely appreciate your loyalty. Working on projects and achieving success with Dolphin Marketing Press makes for happy clients! ✨

✍️ Kind regards: Borislava Velichkova, CEO & Co-Founder, VelichkovaConsulting 🇧🇬

Vladimir Marinov

Vladimir Marinov

★★★★★

Communicating and partnering with the team is both an advantage and a pleasure! Remarkable professionals who spare no effort: responsive, prepared and forward-thinking. This standard is rare to find!

Maria Ivanova

★★★★★

Rating without a written review.

Rachael Magennis

Rachael Magennis

Media Technitian, University of Glasgow

I worked with Georgi at Southampton Solent University, working on the Digital Mentoring Scheme for HeadStart UK.

Read the full testimonial

I worked with Georgi at Southampton Solent University, working on the Digital Mentoring Scheme for HeadStart UK. Georgi’s role was to lead and orchestrate a scheme for school pupils to teach them about e- safety and I can only speak volumes about what he has achieved for the Solent and the HeadStart programme. Georgi has fantastic leadership skills that helped to ensure that the project ran smoothly and that all the media mentors were focused and motivated. Georgi was able to balance this highly stressful project between his own personal projects and studies; all completed without a sweat! Georgi has a has fantastic enthusiasm and insured that those working with him and the pupils and teachers of the schools involved in the scheme were inspired and warmed by his welcoming presence. Georgi was fantastic at both creating engaging content for the pupils, as well as fully organising the schedule for the pupils who visited Solent for the HeadStart workshops. As a result, both University staff, school teachers and pupils invloved with the HeadStart events were left inspired and motivated by Georgi’s time management skills, his energy and passion. Georgi is a great role model for the school pupils who visited and to the University. His constant enthusiasm to the HeadStart project, incomparable team and project skills and his passion working with young people ensured many successful events and funding for the project for this coming year. An absolute pleasure working with you Georgi; a credit to the University

Original on LinkedIn · September 26, 2015

I worked with Georgi at Southampton Solent University, working on the Digital Mentoring Scheme for HeadStart UK. Georgi's role was to lead and orchestrate a scheme for school pupils to teach them about e- safety and I can only speak volumes about what he has achieved for the Solent and the HeadStart programme.

Georgi has fantastic leadership skills that helped to ensure that the project ran smoothly and that all the media mentors were focused and motivated. Georgi was able to balance this highly stressful project between his own personal projects and studies; all completed without a sweat!

Georgi has a has fantastic enthusiasm and insured that those working with him and the pupils and teachers of the schools involved in the scheme were inspired and warmed by his welcoming presence.

Georgi was fantastic at both creating engaging content for the pupils, as well as fully organising the schedule for the pupils who visited Solent for the HeadStart workshops. As a result, both University staff, school teachers and pupils invloved with the HeadStart events were left inspired and motivated by Georgi's time management skills, his energy and passion.

Georgi is a great role model for the school pupils who visited and to the University. His constant enthusiasm to the HeadStart project, incomparable team and project skills and his passion working with young people ensured many successful events and funding for the project for this coming year.

An absolute pleasure working with you Georgi; a credit to the University.

Author's profile ↗
Sophie Feist

Sophie Feist

MSP Executive, Ranstad

Georgi is an excellent leader and team member. He always makes sure everyone is on task and enjoying themselves all at the same time. He is organised, passionate and one of the most hardworking people I have ever met.

Original on LinkedIn · June 26, 2015

Georgi is an excellent leader and team member. He always makes sure everyone is on task and enjoying themselves all at the same time. He is organised, passionate and one of the most hardworking people I have ever met.

Author's profile ↗
Jacob McSorley

Jacob McSorley

Georgi is an excellent team leader. He always makes sure that everyone knows what they are doing and is dedicated to everything that he does. He has quickly become my friend and I wholeheartedly wish him the best of luck in the future.

Original on LinkedIn · November 9, 2014

Georgi is an excellent team leader. He always makes sure that everyone knows what they are doing and is dedicated to everything that he does. He has quickly become my friend and I wholeheartly wish him the best of luck in the future.

Author's profile ↗
Marica Scevlikova

Marica Scevlikova

Assistant Registar, Edward's School Oxford

I strongly recommend my colleague, Georgi Ivanov, for employment.

Read the full testimonial

I strongly recommend my colleague, Georgi Ivanov, for employment. I have had the pleasure of working alongside him for a couple of years in the media mentor scheme at Solent Students’ Union. I have had the opportunity to observe his professional skills as well as interpersonal style. He is consistently pleasant and takes on all assignments with enthusiasm and dedication. I wish that all my co-workers had his attitude. Regardless of deadlines or other pressure, Georgi always delivers. His superior organizational skills make him the consummate multi-tasker. Therefore, I believe he has what it takes to make every employer proud and ready for the next challenge that Georgi can handle with a smile on his face.

Original on LinkedIn · September 4, 2015

I strongly recommend my colleague, Georgi Ivanov, for employment. I have had the pleasure of working alongside him for couple of years in the media mentor scheme at Solent Students' Union.

I have had the opportunity to observe his professional skills as well as interpersonal style. He is consistently pleasant, and takes on all assignments with enthusiasm and dedication. I wish that all my co-workers had his attitude.

Regardless of deadlines or other pressure, Georgi always delivers. His superior organizational skills make him the consummate multi-tasker.

Therefor, I believe he has what it takes to make every employer proud and ready for next challenge that Georgi can handle with smile on his face.

Author's profile ↗
Mark Alderwick

Mark Alderwick

I have had the pleasure of working with Georgi for the past year as my team leader at Solent University library.

Read the full testimonial

I have had the pleasure of working with Georgi for the past year as my team leader at Solent University library. He is an absolute pleasure to work with. Always on time, hard-working and extremely attentive when on the job. He is an energetic and friendly person who is always on the ball and knows how to motivate the people in his team. Because of his nature, he is very easy to work with and even though he was my senior, he made me feel on the same level as him. He is approachable on all levels and is always willing to give help where needed! 🙂

Silviya Petkova

Silviya Petkova

★★★★★

A unique person, an exceptional professional and a handsome man! He gives his all, pays attention to detail and always delivers beyond expectations! Trust him completely and you will receive so much in return: quality, value and care! Thank you, Georgi ❤️

Testimonials from clients, partners and colleagues, with links to the sources. Bulgarian originals are translated into English on this page.

Discuss your project

What challenge
is your business facing?

Discuss a project ↗

References

Original and source ↗