Zlatna Delva Foundation
The platform was created from Georgi Ivanov’s idea: to help disadvantaged children access individual lessons in music, singing, guitar, violin, drawing and other arts.
Zlatna Delva Foundation works on the initiative.
Since 2014, we have worked with businesses, authors, non-profit organisations and cultural and sporting teams. We research markets, build websites and campaigns, publish books and help ideas find their audience. We also work on partnerships, sponsorship and software solutions for causes we support.
Dolphin Marketing Press is the brand through which the foundation presents its work. The foundation was established in Bulgaria in 2021; Georgi's professional work with Dolphin Marketing Press began in 2014.

Georgi Ivanov
Marketing consultant, lecturer and publisher
LinkedIn profile ↗Georgi Ivanov is a marketing consultant, lecturer and publisher. He has worked on marketing, digital and publishing projects at Dolphin Marketing Press since 2014.
International Fellow of the Zambian Institute of Sport.
His teaching experience includes Solent University and the University of London. His work covers market research, strategic marketing, sport management and partnership development.
He values preparation, persistence and responsibility towards the people he works with. For him, teaching, entrepreneurship and new product development share a common purpose: turning a useful idea into something people can use.
It starts with the question “why”: why the organisation exists, why people are part of it and what they want to achieve together. We look for the purpose around which a shared direction can develop.
Then comes a deeper examination of the conditions for success. I study how strategy, leadership, organisational culture and everyday management decisions affect people. How are goals set? Who takes responsibility? How is contribution rewarded? Is there trust, and can people speak openly about problems?
Change needs to be felt in the organisation's everyday work: in relationships, decisions, opportunities to develop and the way mistakes are handled. I see motivation as part of that whole system. Building it takes research, sustained work and time.
Discuss working with your team ↗Some of the research I am working on with colleagues.
What virtual reality can offer football coaching, and what prevents its wider use. The study examines the experiences and views of elite coaches and analysts.
A critical examination of curriculum change in UK higher education. It considers the difference between adding more diverse sources and changing how knowledge is produced and taught.
An examination of Ubuntugogy and learning through relationships, reciprocity and shared experience in international sport education. It asks how different professional and cultural perspectives can contribute to knowledge.
I research what customers need, what competitors offer and where there is room for your product.
I help authors develop their manuscripts, publish their books and introduce them to readers.
I teach marketing and sponsorship to people working in sport. We discuss the challenges they face in their own practice.


At the University of London, my students include federation leaders, Olympians and sports managers. We discuss sponsorship, marketing and management through the challenges they face in their work.

Georgi Ivanov is an International Fellow of the Zambian Institute of Sport.
“Transformational Leadership” · 9 June 2026. An International Fellow Lecture for the ZPL Certificate in Football Administration and Club Management.
The institute’s announcement ↗
Here I am with students at St Mary's Stadium in Southampton. These visits took us beyond the classroom to see how a sports organisation works.




Sponsorship secured during his studies
Indian Olympian · founder and director of Sanjeeva Singh Archery Institute Trust
While he was my student, Sanjeeva Kumar Singh secured USD 10 million in sponsorship.
About Sanjeeva Singh and the institute ↗At Solent, I helped develop Media Mentors, initially as HeadStart coordinator. As the project grew, I became its manager. We worked with pupils and teachers on using the internet and digital media safely.
I led a team of around 17 volunteers. Together we prepared materials, organised school visits and ran sessions. These photographs show the team I worked with.
Media Mentors was part of HeadStart Southampton. In its first year, the wider programme received £500,000 from the Big Lottery Fund. This funding covered the whole HeadStart Southampton programme.


Southampton Solent University · the project and Georgi's role ↗

This is one of the photographs that makes me sad. Here I am with Dr Atanas Skatov, just after we signed our agreement to work together. Every minute with him was precious.
He remains the world's most successful vegan mountaineer. But it is the person I miss: his wisdom, his laughter and his love of beans with porcini mushrooms.
I wish we had achieved more together. Above all, I wish he were still with us.
I am sorry he never got to see the video we made for him and his project to climb the fourteen eight-thousanders.
May he rest in peace.
His book, The First Vegan on Everest ↗
On 10 August 2024, during the Paris Olympic Games, I received the Ubuntu Champions for Change Award. I also led the organisation of the ceremony at Adidas House. It was a pleasure to bring together colleagues, students and friends from around the world.
I am grateful to Professor Oscar Mwaanga for his trust, and to all the colleagues who worked on the event. Our host was Simon Cartwright, then Adidas President for the Olympic Games and a lecturer on the programme.


Simon Cartwright — Adidas President for the Olympic Games in 2024 and a lecturer in International Sports Management. University of London ↗
Zeinia Samar — a sports science leader at Olympic Gold Quest, India. Her professional role in 2024 ↗
Dr Corey Hicks — lecturer in sport entrepreneurship at the University of London, author and former decathlete. University of London profile ↗

2014–Marketing and project management: strategy, research, digital solutions, publishing and partnerships.
Lecturer; programme coordinator from 2022 to 2026; acting director of International Sports Management from July to October 2023.
Lecturer and module leader in organisational behaviour, principles of marketing, applied marketing and strategic marketing.

2021–2023I greatly enjoyed working with the foundation’s team. We prepared the event subscription offers together. At my suggestion, we secured USD 10,000 a month in Google advertising credit. I also proposed organising the leadership classes with Yordan Kamdzhalov ourselves and helped develop, promote and deliver them.
Solent University · 2014–2016
Graduated with Distinction.
Solent University · 2011–2014
Graduated with First-Class Honours.
University of Oxford · 2018
Assessment and application of innovative technologies, open innovation and intellectual property.

We explored how a technological development can become a product and find its market.
Georgi is also a qualified football and volleyball coach.
University of Oxford logo: University of Oxford / Moonrivers, Wikimedia Commons · CC BY-SA 3.0. Unmodified.
Southampton Solent University, UK · Heilbronn University, Germany
The award on LinkedIn ↗Articles and research manuscripts co-authored with colleagues.
View the publications ↗

Our Bulgarian dance group in England had the pleasure of performing for Mercia MacDermott. She was over 90 at the time. We brought her a little of Bulgaria through our folk dances.
At that meeting, she signed my copy of The Apostle of Freedom. It is a valuable book in its own right, but this copy also holds the memory of her. To me, it is a treasure.









I enjoy a happy family life with Yan Dobreva and my daughter Maria Magdalena. Yan is a singer, composer and artist.
In my spare time, I love hiking and going to the theatre with friends.


Before discussing a website or an advert, we want to understand your business: what you offer, who needs it and what is holding you back.
We also work on partnerships, sponsorship and team training. Sometimes the task is to reach new people. Sometimes it is to take better care of those who already trust you.
Let's get acquainted ↗Testimonials from our website, Google and LinkedIn, with links to their sources. Bulgarian testimonials are translated into English here.
Young Energy Europe project leader, German-Bulgarian Chamber of Industry and Commerce
It all began with climbing a peak in the Pirin mountains.
Our joint project with the German-Bulgarian Chamber began with climbing a peak in Pirin. Before long, the idea of a virtual guide for young energy scouts emerged. Working with Dolphin Marketing Press, we were on the same wavelength, with an atmosphere of trust and creativity. The results soon followed: an interactive way to explain the stages of Young Energy Europe in the shape of a mountain peak. We are also proud to show our European colleagues the new brochures, whose design captures the YEE concept and demonstrates the professionalism of the work.

✨ Thank you for your valued business. We value your trust and confidence and sincerely appreciate your loyalty. Working on projects and achieving success with Dolphin Marketing Press makes for happy clients! ✨
✍️ Kind regards: Borislava Velichkova, CEO & Co-Founder, VelichkovaConsulting 🇧🇬

Communicating and partnering with the team is both an advantage and a pleasure! Remarkable professionals who spare no effort: responsive, prepared and forward-thinking. This standard is rare to find!

Media Technitian, University of Glasgow
I worked with Georgi at Southampton Solent University, working on the Digital Mentoring Scheme for HeadStart UK.
I worked with Georgi at Southampton Solent University, working on the Digital Mentoring Scheme for HeadStart UK. Georgi’s role was to lead and orchestrate a scheme for school pupils to teach them about e- safety and I can only speak volumes about what he has achieved for the Solent and the HeadStart programme. Georgi has fantastic leadership skills that helped to ensure that the project ran smoothly and that all the media mentors were focused and motivated. Georgi was able to balance this highly stressful project between his own personal projects and studies; all completed without a sweat! Georgi has a has fantastic enthusiasm and insured that those working with him and the pupils and teachers of the schools involved in the scheme were inspired and warmed by his welcoming presence. Georgi was fantastic at both creating engaging content for the pupils, as well as fully organising the schedule for the pupils who visited Solent for the HeadStart workshops. As a result, both University staff, school teachers and pupils invloved with the HeadStart events were left inspired and motivated by Georgi’s time management skills, his energy and passion. Georgi is a great role model for the school pupils who visited and to the University. His constant enthusiasm to the HeadStart project, incomparable team and project skills and his passion working with young people ensured many successful events and funding for the project for this coming year. An absolute pleasure working with you Georgi; a credit to the University
I worked with Georgi at Southampton Solent University, working on the Digital Mentoring Scheme for HeadStart UK. Georgi's role was to lead and orchestrate a scheme for school pupils to teach them about e- safety and I can only speak volumes about what he has achieved for the Solent and the HeadStart programme.
Georgi has fantastic leadership skills that helped to ensure that the project ran smoothly and that all the media mentors were focused and motivated. Georgi was able to balance this highly stressful project between his own personal projects and studies; all completed without a sweat!
Georgi has a has fantastic enthusiasm and insured that those working with him and the pupils and teachers of the schools involved in the scheme were inspired and warmed by his welcoming presence.
Georgi was fantastic at both creating engaging content for the pupils, as well as fully organising the schedule for the pupils who visited Solent for the HeadStart workshops. As a result, both University staff, school teachers and pupils invloved with the HeadStart events were left inspired and motivated by Georgi's time management skills, his energy and passion.
Georgi is a great role model for the school pupils who visited and to the University. His constant enthusiasm to the HeadStart project, incomparable team and project skills and his passion working with young people ensured many successful events and funding for the project for this coming year.
An absolute pleasure working with you Georgi; a credit to the University.
Author's profile ↗
MSP Executive, Ranstad
Georgi is an excellent leader and team member. He always makes sure everyone is on task and enjoying themselves all at the same time. He is organised, passionate and one of the most hardworking people I have ever met.
Georgi is an excellent leader and team member. He always makes sure everyone is on task and enjoying themselves all at the same time. He is organised, passionate and one of the most hardworking people I have ever met.
Author's profile ↗
Georgi is an excellent team leader. He always makes sure that everyone knows what they are doing and is dedicated to everything that he does. He has quickly become my friend and I wholeheartedly wish him the best of luck in the future.
Georgi is an excellent team leader. He always makes sure that everyone knows what they are doing and is dedicated to everything that he does. He has quickly become my friend and I wholeheartly wish him the best of luck in the future.
Author's profile ↗
Assistant Registar, Edward's School Oxford
I strongly recommend my colleague, Georgi Ivanov, for employment.
I strongly recommend my colleague, Georgi Ivanov, for employment. I have had the pleasure of working alongside him for a couple of years in the media mentor scheme at Solent Students’ Union. I have had the opportunity to observe his professional skills as well as interpersonal style. He is consistently pleasant and takes on all assignments with enthusiasm and dedication. I wish that all my co-workers had his attitude. Regardless of deadlines or other pressure, Georgi always delivers. His superior organizational skills make him the consummate multi-tasker. Therefore, I believe he has what it takes to make every employer proud and ready for the next challenge that Georgi can handle with a smile on his face.
I strongly recommend my colleague, Georgi Ivanov, for employment. I have had the pleasure of working alongside him for couple of years in the media mentor scheme at Solent Students' Union.
I have had the opportunity to observe his professional skills as well as interpersonal style. He is consistently pleasant, and takes on all assignments with enthusiasm and dedication. I wish that all my co-workers had his attitude.
Regardless of deadlines or other pressure, Georgi always delivers. His superior organizational skills make him the consummate multi-tasker.
Therefor, I believe he has what it takes to make every employer proud and ready for next challenge that Georgi can handle with smile on his face.
Author's profile ↗
I have had the pleasure of working with Georgi for the past year as my team leader at Solent University library.
I have had the pleasure of working with Georgi for the past year as my team leader at Solent University library. He is an absolute pleasure to work with. Always on time, hard-working and extremely attentive when on the job. He is an energetic and friendly person who is always on the ball and knows how to motivate the people in his team. Because of his nature, he is very easy to work with and even though he was my senior, he made me feel on the same level as him. He is approachable on all levels and is always willing to give help where needed! 🙂

A unique person, an exceptional professional and a handsome man! He gives his all, pays attention to detail and always delivers beyond expectations! Trust him completely and you will receive so much in return: quality, value and care! Thank you, Georgi ❤️
Testimonials from clients, partners and colleagues, with links to the sources. Bulgarian originals are translated into English on this page.